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avatar for Marshall Simmonds

Marshall Simmonds

Define Media Group
Boise, ID

Marshall Simmonds is the Founder of Define Media Group, the enterprise SEO company specializing in enterprise search marketing and strategic audience development.

He’s been involved in search since 1997, was the Chief Search Strategist forAbout.com from 1999-2011 and spent 2005-2010 overseeing all search strategy initiatives for the New York Times Company portfolio. Define Media Group started in 2005 and officially broke off from the NYTCo in January of 2011. Define works with many of the most influential brands and networks in the world.

Marshall was responsible for building About.com into the most successful content network on the Internet. Acquired in March, 2005 by The New York Times he was named chief search strategist and was responsible for strategic initiatives, maximizing traffic and search engine exposure for NYTimes.com,Boston.comIHT.com and About.com. During his time at the NYT he grew search referrals to over 25% of total traffic.

As a leader in the search industry since 1997, Marshall has consulted with the biggest brands online including; The New York Times, Salesforce, Gannett, USAToday, E Online, Business Insider, Bloomberg, The Street, Kohlberg Kravis Roberts (KKR), Hearst Digital Publications, Time Inc, AOL, Conde Nast, Vimeo, Fodor’s, The Boston Globe (Boston.com), New York Magazine, About.com, Inc., The Economist, Wenner Media, Newsweek, Oprah.com, AARP, TV Guide, ToysRUs, ESPN International, PCMag, NHL.com, National Geographic, Hewlett-Packard, CBS, The Canadian Broadcast Company, Gawker Media, and many others.

Marshall studied Psychology at Portland State University in Oregon.

My Moderators Sessions

Thursday, March 26


Friday, March 27